:root {
  --ink: #21191c;
  --muted: #67595c;
  --paper: #fff9f5;
  --soft: #fff0ea;
  --line: #f1d9d0;
  --green: #ef1d54;
  --green-dark: #b80e3d;
  --coral: #ff4b26;
  --gold: #ff8a2a;
  --rose: #ffedf3;
  --flame: linear-gradient(135deg, #ed0f62 0%, #ff4b26 100%);
  --white: #ffffff;
  --shadow: 0 22px 70px rgba(71, 22, 28, 0.15);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.5;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
select {
  font: inherit;
}

button {
  border: 0;
  cursor: pointer;
}

img {
  display: block;
  max-width: 100%;
}

.site-header {
  position: fixed;
  z-index: 20;
  top: 0;
  left: 0;
  right: 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 76px;
  padding: 14px clamp(18px, 4vw, 56px);
  background: rgba(255, 249, 245, 0.92);
  border-bottom: 1px solid rgba(241, 217, 208, 0.86);
  backdrop-filter: blur(18px);
}

.brand {
  display: inline-flex;
  align-items: center;
  flex: 0 1 240px;
  min-width: 0;
}

.brand img {
  width: clamp(168px, 19vw, 238px);
  height: auto;
  object-fit: contain;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(14px, 3vw, 34px);
  color: var(--muted);
  font-size: 0.95rem;
  font-weight: 650;
}

.site-nav a:hover {
  color: var(--green);
}

.nav-cta,
.primary-button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 0 20px;
  border-radius: 8px;
  background: var(--flame);
  color: var(--white);
  font-weight: 800;
  box-shadow: 0 12px 24px rgba(239, 29, 84, 0.24);
}

.nav-cta:hover,
.primary-button:hover {
  background: linear-gradient(135deg, #c80f49 0%, #e73318 100%);
}

.hero {
  position: relative;
  min-height: 92svh;
  display: grid;
  align-items: center;
  overflow: hidden;
  padding: 118px clamp(20px, 6vw, 76px) 72px;
}

.hero-image,
.hero-overlay {
  position: absolute;
  inset: 0;
}

.hero-image {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-overlay {
  background:
    linear-gradient(90deg, rgba(255, 249, 245, 0.98) 0%, rgba(255, 249, 245, 0.86) 38%, rgba(255, 249, 245, 0.28) 72%),
    linear-gradient(0deg, rgba(255, 237, 231, 0.76), rgba(255, 249, 245, 0.04) 35%);
}

.hero-content {
  position: relative;
  width: min(690px, 100%);
}

.eyebrow {
  margin: 0 0 12px;
  color: var(--green-dark);
  font-size: 0.78rem;
  font-weight: 850;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  overflow-wrap: anywhere;
}

h1 {
  margin: 0;
  max-width: 12ch;
  font-size: clamp(3rem, 8vw, 6.8rem);
  line-height: 0.95;
  letter-spacing: 0;
}

h2 {
  margin: 0;
  font-size: clamp(2rem, 5vw, 4rem);
  line-height: 1;
  letter-spacing: 0;
}

h3 {
  margin: 0;
  font-size: 1.22rem;
  line-height: 1.18;
  letter-spacing: 0;
}

.hero-copy {
  max-width: 610px;
  margin: 24px 0 0;
  color: #43383a;
  font-size: clamp(1.05rem, 2vw, 1.32rem);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 18px;
  margin-top: 34px;
}

.hero-note {
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 0.94rem;
  font-weight: 700;
}

.secondary-link {
  color: var(--green-dark);
  font-weight: 850;
  border-bottom: 2px solid rgba(239, 29, 84, 0.28);
}

.proof-band {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border-block: 1px solid var(--line);
}

.proof-band div {
  min-height: 118px;
  padding: 26px clamp(20px, 4vw, 54px);
  background: var(--white);
}

.proof-band strong {
  display: block;
  font-size: clamp(1.8rem, 4vw, 3.1rem);
  line-height: 1;
  color: var(--green-dark);
}

.proof-band span {
  display: block;
  max-width: 280px;
  margin-top: 8px;
  color: var(--muted);
  font-weight: 650;
}

.section,
.process-section,
.split-section,
.contact-section,
.diagnostic-strip {
  padding: clamp(68px, 10vw, 128px) clamp(20px, 6vw, 76px);
}

.diagnostic-strip {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: clamp(26px, 6vw, 72px);
  align-items: center;
  background:
    radial-gradient(circle at 8% 18%, rgba(239, 29, 84, 0.14), transparent 36%),
    var(--white);
  border-bottom: 1px solid var(--line);
}

.diagnostic-strip h2 {
  max-width: 880px;
}

.diagnostic-strip p:not(.eyebrow) {
  max-width: 760px;
  margin: 18px 0 0;
  color: var(--muted);
  font-size: 1.08rem;
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(280px, 0.72fr);
  gap: clamp(24px, 6vw, 80px);
  align-items: end;
  margin-bottom: 42px;
}

.section-heading .eyebrow,
.section-heading h2 {
  grid-column: 1;
}

.section-heading h2 {
  grid-row: 2;
}

.section-heading > p:not(.eyebrow) {
  grid-column: 2;
  grid-row: 1 / span 2;
  margin: 0;
  color: var(--muted);
  font-size: 1.08rem;
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
}

.service-card,
.plan-card,
.audience-grid article {
  min-height: 250px;
  padding: 24px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
}

.service-card:hover,
.plan-card:hover,
.audience-grid article:hover {
  border-color: rgba(239, 29, 84, 0.2);
}

.service-card {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 26px;
}

.service-icon {
  display: grid;
  width: 44px;
  height: 44px;
  place-items: center;
  border-radius: 8px;
  background: var(--rose);
  color: var(--green-dark);
  font-size: 0.8rem;
  font-weight: 850;
}

.service-card p,
.plan-card p,
.audience-grid p,
.steps p,
.split-copy p,
.contact-section p {
  margin: 12px 0 0;
  color: var(--muted);
}

.audience-section {
  padding-top: 0;
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
}

.audience-grid article {
  min-height: 210px;
  background:
    linear-gradient(180deg, rgba(255, 237, 243, 0.62), rgba(255, 255, 255, 0.92));
}

.split-section {
  display: grid;
  grid-template-columns: minmax(0, 0.88fr) minmax(280px, 0.82fr);
  gap: clamp(24px, 8vw, 104px);
  background:
    radial-gradient(circle at 12% 18%, rgba(239, 29, 84, 0.18), transparent 34%),
    linear-gradient(135deg, #21191c 0%, #140f11 100%);
  color: var(--white);
}

.split-section .eyebrow {
  color: #ffb19e;
}

.split-copy p {
  color: #f4ded8;
  font-size: 1.1rem;
}

.text-cta {
  display: inline-flex;
  margin-top: 24px;
  color: #ffffff;
  font-weight: 850;
  border-bottom: 2px solid rgba(255, 177, 158, 0.72);
}

.muted {
  background: var(--soft);
}

.plan-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
}

.plan-card {
  display: flex;
  flex-direction: column;
}

.plan-card.highlighted {
  border-color: rgba(239, 29, 84, 0.42);
  box-shadow: var(--shadow);
}

.plan-kicker {
  margin: 0 0 14px;
  color: var(--coral);
  font-size: 0.84rem;
  font-weight: 850;
  text-transform: uppercase;
}

.plan-card ul {
  display: grid;
  gap: 10px;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.plan-card li {
  position: relative;
  padding-left: 24px;
  color: #483d40;
  font-weight: 650;
}

.plan-card li::before {
  content: "";
  position: absolute;
  top: 0.62em;
  left: 0;
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--coral);
}

.section-cta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  margin-top: 18px;
  padding: 24px;
  border: 1px solid rgba(239, 29, 84, 0.22);
  border-radius: 8px;
  background: var(--white);
}

.section-cta p {
  margin: 0;
  color: var(--muted);
  font-size: 1.05rem;
  font-weight: 700;
}

.compact {
  display: block;
  max-width: 820px;
}

.steps {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--line);
}

.steps div {
  min-height: 232px;
  padding: 26px;
  background: var(--white);
}

.steps span {
  display: grid;
  width: 38px;
  height: 38px;
  place-items: center;
  margin-bottom: 44px;
  border-radius: 50%;
  background: var(--flame);
  color: var(--white);
  font-weight: 850;
}

.contact-section {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 32px;
  align-items: center;
  background:
    linear-gradient(135deg, rgba(33, 25, 28, 0.08), rgba(33, 25, 28, 0)),
    var(--flame);
  color: var(--white);
}

.contact-section .eyebrow,
.contact-section p {
  color: rgba(255, 255, 255, 0.86);
}

.contact-section h2 {
  max-width: 820px;
}

.contact-section p {
  max-width: 720px;
  font-size: 1.08rem;
}

.primary-button.dark {
  background: var(--ink);
  box-shadow: 0 14px 32px rgba(33, 25, 28, 0.26);
  white-space: nowrap;
}

.primary-button.dark:hover {
  background: #110c0e;
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 28px clamp(20px, 6vw, 76px);
  background: var(--ink);
  color: rgba(255, 255, 255, 0.72);
  font-weight: 650;
}

.footer-logo {
  width: min(220px, 52vw);
  height: auto;
}

.lead-dialog {
  width: min(760px, calc(100% - 28px));
  max-height: min(860px, calc(100dvh - 28px));
  padding: 0;
  border: 0;
  border-radius: 8px;
  background: var(--paper);
  color: var(--ink);
  box-shadow: 0 28px 90px rgba(33, 25, 28, 0.34);
}

.lead-dialog::backdrop {
  background: rgba(33, 25, 28, 0.58);
  backdrop-filter: blur(5px);
}

.lead-form {
  display: grid;
  gap: 24px;
  padding: clamp(22px, 4vw, 34px);
}

.lead-form-header {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 20px;
  align-items: start;
}

.lead-form-header h2 {
  font-size: clamp(2rem, 6vw, 3.2rem);
}

.lead-form-header p:not(.eyebrow) {
  max-width: 560px;
  margin: 12px 0 0;
  color: var(--muted);
}

.close-button {
  display: grid;
  width: 42px;
  height: 42px;
  place-items: center;
  border-radius: 8px;
  background: var(--rose);
  color: var(--green-dark);
  font-size: 1.7rem;
  line-height: 1;
}

.close-button:hover {
  background: #ffdbe6;
}

.form-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.form-grid label {
  display: grid;
  gap: 8px;
}

.form-grid .full {
  grid-column: 1 / -1;
}

.form-grid span {
  color: var(--ink);
  font-size: 0.92rem;
  font-weight: 850;
}

.form-grid em {
  color: var(--muted);
  font-style: normal;
  font-weight: 650;
}

.form-grid input,
.form-grid select {
  width: 100%;
  min-height: 48px;
  padding: 0 14px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
  color: var(--ink);
  outline: none;
}

.form-grid input:focus,
.form-grid select:focus {
  border-color: rgba(239, 29, 84, 0.64);
  box-shadow: 0 0 0 4px rgba(239, 29, 84, 0.12);
}

.form-actions {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding-top: 4px;
}

.form-actions p {
  margin: 0;
  color: var(--muted);
  font-size: 0.95rem;
  font-weight: 700;
}

@media (max-width: 920px) {
  .site-header {
    position: absolute;
  }

  .site-nav {
    display: none;
  }

  .hero {
    min-height: 820px;
  }

  .hero-overlay {
    background:
      linear-gradient(180deg, rgba(255, 249, 245, 0.98) 0%, rgba(255, 249, 245, 0.88) 52%, rgba(255, 237, 231, 0.28) 100%);
  }

  .hero-content {
    align-self: start;
    padding-top: 36px;
  }

  h1 {
    max-width: 11ch;
  }

  .proof-band,
  .service-grid,
  .audience-grid,
  .plan-grid,
  .steps,
  .split-section,
  .contact-section,
  .diagnostic-strip,
  .section-heading {
    grid-template-columns: 1fr;
  }

  .section-heading .eyebrow,
  .section-heading h2,
  .section-heading > p:not(.eyebrow) {
    grid-column: auto;
    grid-row: auto;
  }

  .steps {
    overflow: visible;
  }

  .primary-button.dark {
    justify-self: start;
  }

  .diagnostic-strip .primary-button,
  .section-cta .primary-button {
    justify-self: start;
  }
}

@media (max-width: 560px) {
  .site-header {
    min-height: 70px;
    gap: 10px;
  }

  .brand {
    flex-basis: 158px;
  }

  .brand img {
    width: 154px;
  }

  .nav-cta {
    min-height: 42px;
    padding: 0 13px;
  }

  .hero {
    min-height: 780px;
    padding: 96px 18px 48px;
  }

  .hero-image {
    object-position: 58% center;
  }

  h1 {
    font-size: clamp(2.7rem, 15vw, 4.4rem);
  }

  h2 {
    font-size: clamp(2rem, 11vw, 3.3rem);
  }

  .hero-actions,
  .site-footer,
  .section-cta,
  .form-actions {
    align-items: stretch;
    flex-direction: column;
  }

  .primary-button,
  .secondary-link {
    width: 100%;
    text-align: center;
  }

  .secondary-link {
    padding: 12px 0;
    border-bottom: 0;
  }

  .hero-note {
    margin-top: 2px;
    text-align: center;
  }

  .service-card,
  .plan-card,
  .steps div {
    min-height: auto;
  }

  .form-grid {
    grid-template-columns: 1fr;
  }

  .lead-form {
    padding: 20px;
  }
}